Brand Launch
Atelier Ilaria Blends Napa Cab With Fashion-Forward Bottle Design
Atelier Ilaria's family-driven 2024 Napa Cabernet Sauvignon uses rotating silk-screened bottle art to build collectible…
Brand Launch 437 stories
Brand Launch
Rodney Strong Refreshes Packaging to Bridge Heritage and Modern Shelf
Rodney Strong Vineyards is repositioning its on-shelf identity with a full packaging refresh, a signal to wine buyers a…
Brand Launch
Chili's Opens Seattle Airport Unit After Decade-Long Absence
Chili's Grill & Bar reopens in the Seattle market for the first time in a decade with a concourse unit at Seattle-Tacom…
Brand Launch
PrimoHoagies Names VP of Marketing to Drive Brand Storytelling
PrimoHoagies is elevating its franchise marketing function with a seasoned operator-side hire, signaling a sharper focu…
Brand Launch
10 Torr Distillery Rebrand Fuels National Push via Homestead Brands
10 Torr Distilling and Brewing is rolling out new packaging across its spirits and RTD cocktail lines alongside a natio…
Brand Launch
SPYLT Drops Limited Banana Milk via Amazon & TikTok Shop
SPYLT's new Banana Milk flavor launches as an online-only limited drop, signaling how protein-milk brands are using DTC…
Brand Launch
Better Than Bouillon Enters Retail Ramen With Costco Launch
Better Than Bouillon and A-Sha Foods USA are co-branding a premium at-home ramen kit for a limited Costco rollout, test…
Brand Launch
Jones Soda Taps Crayola for Limited 6-Pack Retail Push
Jones Soda's limited-edition Crayola x Jones Soda 6-pack brings licensed co-branding into seasonal retail windows, offe…
Brand Launch
Smoothie King Adds Flatbreads With Influencer-Led Summer Push
Smoothie King's new Chicken Flatbreads arrive with a celebrity-tied limited-time offer, pointing to the brand's effort …
Brand Launch
Be LOVE Brings Clear Protein Drink to Sprouts Nationwide
Be LOVE's Power + Restore enters the fast-growing clear protein segment with a Sprouts Farmers Market retail debut, DTC…
Brand Launch
Coppola Winery's Pizza Contest Builds DTC Engagement Model
Francis Ford Coppola Winery returns with its fifth annual pizza-and-wine pairing contest, offering a $25,000 prize pool…
Brand Launch
Avocados From Peru Boards USS Arlington for Navy's 250th Fête
Avocados From Peru secured a high-visibility activation aboard a U.S. Navy vessel during the International Naval Review…