Brand Launch
Jardins d'Arménie Uses Pre-Emmys Gifting to Launch U.S.
Jardins d'Arménie is using Hollywood's awards-season infrastructure to introduce its 35-year Armenian brandy to America…
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Brand Launch
Big Easy Whiskey Taps Hospitality Veteran for Q4 Market Push
Big Easy Whiskey is entering Tennessee via DET Beverage and Athens Distributing ahead of Q4, with a seasoned New Orlean…
Brand Launch
De La Calle Rolls Out Día de los Muertos LTO Across 8,000 Doors
De La Calle's fermented pineapple brand pairs a culturally anchored limited-edition SKU with community programming, sig…
Brand Launch
Happy Panda Enters TikTok Shop With Midwest Fulfillment Reset
Happy Panda is pairing its social-commerce debut with a supply-chain relocation to Indianapolis, a move designed to con…
Brand Launch
Cadbury Bets on Fashion-Week Buzz for Its Biggest U.S. Campaign
Cadbury is activating New York Fashion Week as the launchpad for its largest U.S. campaign to date, pairing limited-edi…
Brand Launch
BuzzBallz Taps NYFW to Launch BuzzBagz RTD Merch Play
BuzzBallz is crossing RTD cocktails with fashion-week activation, using a $100 limited-edition bag collection and TikTo…
Brand Launch
Perelel Enters 65+ Cafés via Bluestone Lane Deal
Perelel's year-long Bluestone Lane partnership puts plant-based protein, creatine, and prebiotic fiber into more than 6…
Brand Launch
Gracianna Winery Launches Dual-Channel Corporate Gifting Platform
Gracianna Winery's new GratefulGram platform separates its corporate gifting identity from its core DTC wine business, …
Brand Launch
Meat N' Bone Builds Advisory Bench for 40-Unit Expansion
Meat N' Bone is assembling CPG, hospitality, and protein-distribution expertise to back a franchising push it says coul…
Brand Launch
SOPREME Soursop Eyes Retail Chains After Amazon Launch
SOPREME Soursop, the single-ingredient soursop juice brand sourced from Vietnam's Mekong Delta, is using its Amazon lau…
Brand Launch
SPAM Brand Lands Official Dog Deal at U.S. Bank Stadium
Hormel Foods secures an official stadium partnership with the Minnesota Vikings, placing the SPAM Dog on the concession…
Brand Launch
Oakwell Beer Spa Lands First Franchise Deal in Las Vegas
Oakwell Beer Spa's Las Vegas franchise signals growing operator appetite for hybrid wellness-and-beverage concepts that…