Brand Launch
JustFoodForDogs Adds DTC Channel to Holiday LTO Playbook
JustFoodForDogs is using a seasonal limited-time offer to open a direct-to-consumer revenue channel — a channel strateg…
Brand Launch 626 stories
Brand Launch
Bachan's Enters Mayo at Whole Foods with Three-SKU Launch
Bachan's Japanese Mayos launch exclusively at Whole Foods in Original, Spicy, and Black Garlic varieties, marking the b…
Brand Launch
Fresh Express Targets Retail Buyers With Bold SKUs at IFPA 2026
Fresh Express used the IFPA Global Produce & Floral Show to roll out two flavor-forward Chopped Salad Kits and a consum…
Brand Launch
Monster Energy Uses Gaming Launch to Drive Retail Activation
Monster Energy's Cosm LA takeover for Modern Warfare 4 connects a high-profile experiential event directly to a retail …
Brand Launch
Big Sipz Sends RTD Flavor Launch Into the Stratosphere
Big Sipz used a literal near-space flight with Filmed in Space to launch Blast Off Blue, its 16% ABV wine-based RTD, no…
Brand Launch
Cuisine Solutions Takes Sous Vide Into Retail via IRONMAN Deal
Cuisine Solutions is converting race-day feeding data from 50,000 triathletes into a 2027 retail product line, with IRO…
Brand Launch
Dan-O's Launches Sweet Seasoning Line for Dessert Occasion
Dan-O's Seasoning debuts Dan-O's Delights — two sweet-format shakers built for baking, breakfast, and dessert finishing…
Brand Launch
Tim Hollingsworth Joins OCVIBE's Chef-Driven Dining Roster
OCVIBE's $5 billion Anaheim district is building one of Southern California's most ambitious chef-curated dining progra…
Brand Launch
SodaStream Fountain Targets Home Bar with 1,000-Combo System
SodaStream Fountain expands the PepsiCo subsidiary's retail footprint beyond sparkling water, offering operators and be…
Brand Launch
IQBAR Lands Three New Bites Flavors in Costco Exclusively
IQBAR's Protein Bites debuted in March 2026 and already average 88% above the brand's weekly baseline at Costco — a ret…
Brand Launch
JiMMYBAR! Lands 149 Military Exchanges Across 44 Countries
JiMMYBAR! Functional Protein's military exchange rollout — 105 domestic and 44 international locations — signals a matu…
Brand Launch
Kika Nutrition Launches All-in-One Family Powder
Kika Nutrition's all-in-one powder consolidates protein, vitamins, probiotics, and organic produce into a single scoop …