Brand Launch
David Protein Enters RTD With 30g Milkshake Launch
David Protein's new RTD milkshakes extend a fast-moving brand beyond bars and frozen dessert, with a fashion-forward ca…
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Brand Launch
Protein2o Taps Congo Brands Exec to Scale Clear Protein
Protein2o is pairing a new CEO — a Red Bull and Alani Nu veteran — with fresh capital to build out retail distribution,…
Brand Launch
Mixsoon Enters Target Beauty Studio in 600+ Doors
Mixsoon's launch into Target Beauty Studio's 600-plus stores puts K-Beauty's single-ingredient format in front of a mas…
Brand Launch
Girl Scouts Adds Allergy-Free and Dog Cookie SKUs for 2027
Girl Scouts of the USA partners with BARK and Partake to debut an allergen-free cookie and a dog treat, both online-onl…
Brand Launch
PLAYA DIA Enters Tequila with Coastal Lifestyle Play
PLAYA DIA, a woman-led, founder-owned tequila brand, is entering California's on- and off-premise channels with a smoot…
Brand Launch
Campari Group Backs Sarti With Largest Aperitivo Launch Spend
Sarti Rosa enters the U.S. market backed by Campari Group's largest aperitivo launch investment to date, targeting on-p…
Brand Launch
Carbone Fine Food Breaks Into Condiments at Whole Foods
Carbone Fine Food debuts Calabrian Chili Crisp and Aglio e Peperoncino at Whole Foods, its first move outside pasta sau…
Brand Launch
Treasure Cave Lands Official Cheese Deal With Buffalo Bills
Treasure Cave is embedding its cave-aged blue cheese into Highmark Stadium's food program and pregame activations, offe…
Brand Launch
HexClad Enters Italy, Signs Bottura and Food for Soul
HexClad's Italy launch pairs a Michelin-pedigreed culinary council appointment with a nonprofit cookware-and-funding co…
Brand Launch
Nooni's TikTok Lip Oil Moves Into 1,778 Target Doors
Nooni, the K-beauty brand backed by MBX, converts 450 million TikTok views and 5.1 million units sold into a full-scale…
Brand Launch
Jollibee Ties DreamWorks Deal to Drive North America Traffic
Jollibee's seven-week DreamWorks partnership layers blind-box collectibles, co-branded merch, and immersive in-store ac…
Brand Launch
Yogurtland x Too Faced: Beauty Collab Drives LTO Traffic
Yogurtland's 21-day Sweet Peach Tart LTO with cosmetics brand Too Faced demonstrates how frozen dessert operators can e…