Brand Launch
Uncle Matt's Organic Enters Clean Hydration With Sprouts Launch
Uncle Matt's Organic Orange Hydrate arrives at Sprouts Farmers Market with 600mg of potassium, 70+ trace minerals, and …
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Brand Launch
Liquid Death x Tumbler Launch Coffin-Packaged Knife Sharpener
Tumbler's first co-brand deal pairs its Pro Knife Sharpener with Liquid Death's horror-comedy identity, offering a case…
Brand Launch
Food For Life Brings Ezekiel 4:9 Sprouted Bagels to Retail
Food For Life Baking Co. answers years of consumer demand with a certified organic, non-GMO sprouted bagel launching in…
Brand Launch
Kiki Milk Enters Protein With Sacha Inchi-Powered SKU
Kiki Milk Protein debuts online with 10g of complete plant protein per serving from sacha inchi, targeting the growing …
Brand Launch
Atelier September Tests U.S. Market With Williamsburg Pop-Up
Atelier September's two-day residency at Altbau Bakery in Williamsburg, organized by food guide TIPSTER, offers a live …
Brand Launch
Caliwater Drops Dragon Fruit With a 5,000-Sample Street Activation
Caliwater's celebrity-rooted sampling strategy puts functional cactus water in front of thousands of consumers — a play…
Brand Launch
Sweet Loren's Thin & Crispy Targets Whole Foods Exclusively
Sweet Loren's is expanding its refrigerated dough portfolio with a crispy-texture SKU debuting exclusively at Whole Foo…
Brand Launch
HoneyBaked Ham Taps Kylie Kelce for Holiday Brand Push
HoneyBaked Ham's 'Traditions That Bring Us Home' campaign runs across TV, streaming, digital, social, and radio — marki…
Brand Launch
Spring & Mulberry Adds Salted Almond to Retail Pipeline
Spring & Mulberry expands its date-sweetened portfolio with a 72% cacao Salted Almond bar, positioning the brand for re…
Brand Launch
Heytea Brings Gelato Lab+ Format to New York's Union Square
Heytea's Union Square Gelato Lab+ is the brand's fourth lab-format store outside China, pairing its classic drink menu …
Brand Launch
Coors Banquet x Seager Co. Use Merch to Move Cause Marketing
Coors Banquet's $250,000 commitment to wildland firefighter families, paired with a limited apparel drop, shows how bev…
Brand Launch
marrō Sparkling Bone Broth Enters Raley's Via Discovery Program
marrō, the Atlanta-based sparkling bone broth brand, is using Raley's Get Curious program as a structured retail provin…