Brand Launch
Sola Bites Hits Walmart With Functional Snack Play
Sola Bites, a new peanut-butter stuffed bite-sized bagel snack, launches exclusively at Walmart nationwide, signaling h…
Brand Launch 437 stories
Brand Launch
Zevia Taps Cardi B for Streaming-First Brand Push
Zevia's national campaign with Cardi B activates across streaming TV, TikTok, in-store displays, and a sweepstakes — a …
Brand Launch
Knight's Crest Enters Sonoma Cab Market on Value Positioning
Knight's Crest, the debut label from Atelier Ilaria, enters the premium-value wine segment with a Chalk Hill-sourced Ca…
Brand Launch
Rita's Italian Ice Taps TBS for LTO Media Partnership
Rita's Italian Ice launches a co-branded campaign with TBS running through August 23, pairing a new Shirley Temple Ice …
Brand Launch
Cacique Foods Launches Shredded Line with CTV & Programmatic Push
Cacique Foods' new shredded and grated cheese line arrives alongside a multilingual CTV, TikTok, and programmatic campa…
Brand Launch
Happenstance Whiskey Enters New Jersey via Fedway Associates
Happenstance Whiskey's New Jersey entry through Fedway Associates brings the 100% women-owned, award-winning bourbon in…
Brand Launch
Samyang Launches Spindle Into the Functional Supplement Lane
Spindle Muscle+ marks Samyang Roundsquare's entry into science-backed functional nutrition, targeting a rapidly growing…
Brand Launch
G Fuel Launches X-Men '97 Limited-Edition Beverage Collection
G Fuel's new Marvel Animation co-branded drop illustrates how energy drink brands are using entertainment IP licensing …
Brand Launch
Sassenach Spirits' Fan-Driven DTC Drop Sets Niche Alcohol Benchmark
Sassenach Spirits tapped Bottle Nexus and Vista Fulfillment Group to execute a limited-edition Outlander-themed whisky …
Brand Launch
Erewhon Takes Tonic Bar Nationwide With Malibu Mango Kit
Erewhon Market's Malibu Mango Smoothie Kit marks the brand's third direct-to-consumer kit launch, extending its Tonic B…
Brand Launch
bb.q Chicken Taps K-Pop Star Felix for New Menu Launch
bb.q Chicken's Feel Crunch Chicken launch with K-pop star Felix of Stray Kids shows how Korean QSR brands are convertin…
Brand Launch
Coffee Mate Drops Limited-Edition Summer Creamer via Influencer Play
Coffee Mate's new Situation-Sip Mixed Fruit Flavored Creamer uses a reality TV partnership and scarcity-drop mechanics …