Brand Launch
TOUS les JOURS Turns NYC Cafés Into K-Pop Fan Destinations
TOUS les JOURS is converting retail café footprints into cultural event venues — a sponsorship playbook other regional …
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Brand Launch
HI-CHEW Moves Beyond Candy Aisle Into Collectibles
HI-CHEW partners with MGA's Miniverse on a limited-edition miniature vending machine, marking the candy brand's first l…
Brand Launch
Pringles x Buffalo Wild Wings Bets on Retail Brand Extension
Pringles' first restaurant brand collaboration in over five years brings three Buffalo Wild Wings sauce profiles to ret…
Brand Launch
JINRO Launches First Global Campaign to Crack Mainstream Spirits
JINRO's first coordinated global campaign pairs celebrity ambassador reach with a product expansion roadmap, giving imp…
Brand Launch
Foods & Dudes Extends Brand Into Live Culinary Experience
Foods & Dudes is translating its 'Cooking. Culture. Conversation.' video brand into a ticketed, filmed, seven-course Ha…
Brand Launch
BERO Taps Spider-Man Collab to Push NAB Into Movie Theaters
BERO's collectible Kingston Golden Pils six-packs hit berobrewing.com and select theater chains July 20, positioning th…
Brand Launch
Incredifulls Rebrands to Build a Multi-SKU Frozen Handheld Platform
Incredifulls is pivoting from single-product brand to a multi-SKU better-for-you frozen platform, adding PB&J Cups this…
Brand Launch
Sambazon Enters MIA With Airport QSR Expansion Play
Sambazon's Miami International Airport opening, operated by ACDBE-certified Verge Group LLC, adds a certified organic, …
Brand Launch
Mason Dixie Expands Costco Line With Clean-Label Chicken Biscuit
Mason Dixie Foods is rolling out an eight-count Chicken Biscuit Sandwich exclusively at Costco across the Northeast, Ba…
Brand Launch
Karbach Brewing's 3-Weekend Oktoberfest Playbook for Operators
Karbach Brewing Co.'s annual Bavarian festival returns Sept. 18 through Oct. 4, offering a replicable multi-weekend act…
Brand Launch
CRISP POWER Launches National Campaign Behind 3,000-Door Retail Push
CRISP POWER's 'The Well-Rounded Snack' campaign launches across national media July 21, backed by a new Texas productio…
Brand Launch
Nurri Brings 20g Protein Milk to Walmart Nationwide
Nurri Ultra-Filtered Protein Milk enters Walmart nationwide with four SKUs, positioning the Wisconsin-based brand insid…