Brand Launch
Mars Men Launches Ignite Into Functional Beverage Mix Market
Mars Men's new Ignite stick-pack targets the men's cognitive performance segment with fully disclosed ingredient dosing…
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Brand Launch
Milton's Bets on Hi-Lo Trend With Influencer Caviar Collab
Milton's teams with content creator Nicole Keshishian (Kale Junkie) and The Caviar Co. to position its gluten-free crac…
Brand Launch
Chocolove Expands Walmart Shelf With Nut & Sea Salt Lineup
Chocolove is pushing deeper into Walmart with two new nut-and-sea-salt bars and a refreshed packaging system, signaling…
Brand Launch
Maison VIVE Targets Miami F&B With Siphon Water Launch
Maison VIVE's single-use siphon bottle enters Miami hospitality this fall, offering founding accounts neighborhood excl…
Brand Launch
Aurive Enters Functional Beverage Market With DTC-Only Launch
Aurive, founded by a Doctor of Nursing Practice, enters the crowded functional beverage space with a day-to-night SKU a…
Brand Launch
Frankie's Organic Snacks Bets on Amazon for U.S. Scale
Frankie's Organic Snacks is layering Amazon DTC multipacks onto a growing retail footprint, using format exclusivity an…
Brand Launch
Jones Soda x Fallout Targets Club Retail With Fourth Drop
Jones Soda and Bethesda Softworks are debuting Nuka-Cola Quartz and Nuka-Cola Cranberry as real beverages for the first…
Brand Launch
Coast to Coast Kitchen Deepens Target Retail Footprint
Coast to Coast Kitchen's Target expansion — now including retailer-exclusive Lobster and Sweet Chili Shrimp Empanadas p…
Brand Launch
BUBS Hits 60,000 Doors in Year One, Expands SKU Lineup
BUBS expanded its U.S. retail footprint to more than 60,000 doors in twelve months, then followed with new flavors, siz…
Brand Launch
8it Launches First Taste to Test Exclusive Drop Format in NYC
8it's First Taste event stress-tests a scarcity-driven festival format that pairs emerging NYC food operators with esta…
Brand Launch
The Glenlivet Pairs Limited SKU With Culinary Pop-Up Strategy
The Glenlivet's new Provence Edition — finished in Château Sainte Marguerite, Rivesaltes, and Sauternes casks — arrives…
Brand Launch
Tropical Smoothie Cafe Rebrands at $1.6B in System Sales
Tropical Smoothie Cafe's new visual identity, redesigned app, and repositioned 'tropical as a state of mind' platform s…