Brand Launch
Perlée Launches Oregon's First Dedicated Sparkling Estate
Perlée's Willamette Valley estate pairs a $150 Blanc de Blancs debut with a hyper-intimate, twelve-guest hospitality fo…
Brand Launch 437 stories
Brand Launch
Lou Malnati's Takes Italian Beef Collab to Nationwide DTC
Lou Malnati's limited-time Italian Combo Beef-Za — built with chef Jeff Mauro's Mauro Provisions line — moves from in-s…
Brand Launch
The Farmer Companies Closes $17M Series A, Taps Dot's Pretzels CEO
The Farmer Companies has secured $17 million in Series A capital and brought in the executive who grew Dot's Pretzels f…
Brand Launch
Chips Ahoy! Bets on TikTok Shop for Mystery SKU Launch
Chips Ahoy! is staging a TikTok Shop debut before national retail rollout for its mystery-flavor SKU, pairing a $25,000…
Brand Launch
Bush's Beans Rides Soccer Wave With Limited-Edition UK Kit
Bush's Beans is tapping 15 million new American soccer fans with a limited-edition Beans on Toast Kit, pairing a new to…
Brand Launch
C4 Launches Sparkling Protein RTD Into Mass Retail
C4 Sparkling Protein launches at Walmart with three SKUs, positioning Nutrabolt to capture the fast-growing clear and s…
Brand Launch
Bib & Tucker Enters Bottled-in-Bond With 8-Year Tennessee High-Rye
Bib & Tucker's first bonded release signals how mid-tier spirits brands are leaning into heritage federal standards to …
Brand Launch
Old Elk Drops 10-Year Collection at $69.99 Post-Acquisition
Old Elk Distillery launches a three-SKU 10-Year-Old Collection — Straight Bourbon, Straight Wheat Whiskey, and Wheated …
Brand Launch
FITCRUNCH Launches Multi-Texture Bar Into Walmart Retail
FITCRUNCH's Puff N' Crunchy enters Walmart shelves and TikTok Shop simultaneously, giving operators and buyers a real-t…
Brand Launch
Quaker Brazil Turns Edible Calendar Into Habit-Loop Campaign
Quaker Brazil engineered a literal edible calendar from oats and water to anchor a 21-day habit-formation campaign, pai…
Brand Launch
PRETZELIZED x Crayola Targets Back-to-School Shelf at Target, Whole Foods
PRETZELIZED's licensed collab with Crayola signals how emerging snack brands are using seasonal retail moments and icon…
Brand Launch
Gritzy Enters Shelf-Stable Grain With 90-Second Stone-Ground Grits
Gritzy's direct-to-consumer debut targets the gap between authentic Southern grits and shelf-stable convenience, launch…