Brand Launch
MIKE AND IKE® Locks Five-Year Esports Deal With Dignitas
MIKE AND IKE® and Dignitas are expanding their Fortnite-focused co-marketing into live bootcamps, community tournaments…
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Brand Launch
Bazooka Brands Bets on Creator Rivalry to Drive Retail Velocity
Bazooka Brands' month-long creator showdown ties influencer content directly to measurable retail sales lift, signaling…
Brand Launch
Physician's Choice Hits All 625 Costco Warehouses With Probiotic SKU
Physician's Choice is placing its three-in-one probiotic, prebiotic, and postbiotic formula in every U.S. Costco wareho…
Brand Launch
Ancient Crunch Hits 3,000 Doors With Whole Foods Nationwide Push
Ancient Crunch, parent of MASA and Vandy, is entering every Whole Foods Market location this August, backed by new exec…
Brand Launch
Panda Express Launches Blind Box Drop Tied to Panda Cares Day
Panda Express ties a limited-edition 'Pei Pei' blind box bag charm collection to its Panda Cares Day fundraising platfo…
Brand Launch
Premier Protein Enters Sparkling Soda Aisle With 15g Protein Can
Premier Protein is launching a five-ingredient, 90-calorie sparkling protein soda in four flavors, signaling a format s…
Brand Launch
Metro Diner Turns a Food Holiday Into a 69-Location Campaign
Metro Diner's 8th annual National Fried Chicken & Waffle Day scales its giveaway across 69 locations, social media cont…
Brand Launch
TruHeight Moves Into Functional Foods With Protein Waffles
TruHeight Vitamins is expanding its retail footprint — already in roughly 5,000 CVS locations and Target — into functio…
Brand Launch
Dogtails Mixology Enters Pet-Occasion Beverage Gift Market
Dogtails Mixology debuts a dual-format recipe deck and cocktail napkin set targeting pet-owning consumers who want dogs…
Brand Launch
Younan Wine Estates Launches French Luxury House for Global Push
Younan Wine Estates & Spirits brings three Saint-Émilion Grand Cru estates and a Cognac house under one roof, signaling…
Brand Launch
Perlée Launches Oregon's First Dedicated Sparkling Estate
Perlée's Willamette Valley estate pairs a $150 Blanc de Blancs debut with a hyper-intimate, twelve-guest hospitality fo…
Brand Launch
Lou Malnati's Takes Italian Beef Collab to Nationwide DTC
Lou Malnati's limited-time Italian Combo Beef-Za — built with chef Jeff Mauro's Mauro Provisions line — moves from in-s…