Growth
Jim Beam Turns the NFL 'Doink' Into a CTV Brand Moment
Jim Beam is running a season-long NFL sweepstakes across CTV, TikTok, Meta, Reddit, and YouTube, using field-goal misse…
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Operator Intelligence
Big Greek Café Unifies Ordering and Loyalty on Deliverect-Thanx Stack
The Big Greek Café is replacing siloed menu management and disconnected loyalty with a unified digital stack built to c…
Brand Launch
Knorr x Hot Ones: IP Licensing as a CPG Launch Strategy
Knorr's limited-edition rice and pasta lines, priced at $8.99–$14.99 and sold exclusively on Amazon, show how food manu…
Brand Launch
Unreal Snacks Takes Better-For-You Chocolate to NYFW Runway
Unreal Snacks turns its chocolate wrapper into a limited-edition fashion accessory at Rachel Comey's Spring/Summer '27 …
Operator Intelligence
Athletic Brewing Signs Maye and Prescott as Athlete-Owners
Athletic Brewing Company's dual quarterback deals deepen the NA beer category's bet on sports partnerships as a primary…
AI & Technology
Instacart Deploys AI Cart Assistant Across 2,200 Retail Banners
Instacart's Clementine converts a text prompt into a ready-to-buy grocery cart in seconds, while its enterprise Cart As…
Operator Intelligence
Chicken Salad Chick Enters New York With 25-Unit Deal
Chicken Salad Chick's Clifton Park opening anchors a 25-unit franchise agreement covering Albany, Buffalo, Rochester, S…
Brand Launch
TEMPTATIONS Runs Immersive NYC Pop-Up to Drive Brand Visibility
TEMPTATIONS, Mars's #1 cat treat brand, is staging a three-day bodega pop-up in New York City paired with a national di…
Brand Launch
CLEARSTEM Enters 600+ Target Doors in Major Retail Push
CLEARSTEM's Target Beauty Studio placement across 600+ doors — paired with a new president from Unilever — signals how …
Brand Launch
RYZE Lands Target-Exclusive PSL SKU via Functional Mushroom Blend
RYZE Superfoods is pairing its SUPER6™ organic mushroom blend with classic PSL spice notes in a Target-exclusive launch…
Operator Intelligence
Wave Kids Adds Four SKUs in Better-For-You Hydration Play
Wave Kids expands its direct-to-consumer lineup with flat and sparkling flavored waters built around organic agave, pre…
Brand Launch
Protein Pints Lands Pops at Target and Kroger in 4,000-Door Push
Protein Pints is pushing its 10g-protein ice cream bars into Target and all Kroger Family of Stores divisions this mont…