Brand Launch
ZOE Enters Snack Aisle With Gut Health Bar Built on Microbiome Data
ZOE's first physical snack product translates its microbiome database of 300,000-plus people into a retail-ready bar, p…
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Brand Launch
SANY Nutrition Launches Three-SKU Protein Snack Line at Trade
SANY Nutrition's Beyond Resilience brand is moving beyond the protein bar with three distinct snack formats engineered …
Brand Launch
Oishii Hits 500+ Doors With Walmart, Fresh Market Entry
Oishii's indoor vertical farm scaled Nikko Berry output 282% and cut plastic 80% to unlock mass grocery — a case study …
Brand Launch
TRUBAR Drizzle Extends Brand Into Rice Cake Category at Walmart
TRUBAR's Drizzle line brings protein-forward nutrition to the mini rice cake set, signaling a broader pivot from single…
Brand Launch
JustFoodForDogs Adds DTC Channel to Holiday LTO Playbook
JustFoodForDogs is using a seasonal limited-time offer to open a direct-to-consumer revenue channel — a channel strateg…
Brand Launch
Bachan's Enters Mayo at Whole Foods with Three-SKU Launch
Bachan's Japanese Mayos launch exclusively at Whole Foods in Original, Spicy, and Black Garlic varieties, marking the b…
Brand Launch
Fresh Express Targets Retail Buyers With Bold SKUs at IFPA 2026
Fresh Express used the IFPA Global Produce & Floral Show to roll out two flavor-forward Chopped Salad Kits and a consum…
Brand Launch
Monster Energy Uses Gaming Launch to Drive Retail Activation
Monster Energy's Cosm LA takeover for Modern Warfare 4 connects a high-profile experiential event directly to a retail …
Brand Launch
Big Sipz Sends RTD Flavor Launch Into the Stratosphere
Big Sipz used a literal near-space flight with Filmed in Space to launch Blast Off Blue, its 16% ABV wine-based RTD, no…
Brand Launch
Cuisine Solutions Takes Sous Vide Into Retail via IRONMAN Deal
Cuisine Solutions is converting race-day feeding data from 50,000 triathletes into a 2027 retail product line, with IRO…
Brand Launch
Dan-O's Launches Sweet Seasoning Line for Dessert Occasion
Dan-O's Seasoning debuts Dan-O's Delights — two sweet-format shakers built for baking, breakfast, and dessert finishing…
Brand Launch
Tim Hollingsworth Joins OCVIBE's Chef-Driven Dining Roster
OCVIBE's $5 billion Anaheim district is building one of Southern California's most ambitious chef-curated dining progra…