Operator Intelligence
Wendy's Taps Ex-McDonald's CMO to Lead Customer Growth
Wendy's newly created CMCGO role hands a former McDonald's marketing chief the mandate to rebuild brand relevance, deep…
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Operator Intelligence
f'real Taps Golden OREO License for LTO Convenience Play
f'real's blend-it-yourself platform lands its first Golden OREO licensed SKU, pairing its most-requested flavor comebac…
Operator Intelligence
Bota Box Takes 'Wing It' Campaign to 13 College Markets
Bota Box is running a cross-country experiential push through college football markets this fall, giving beverage and f…
Operator Intelligence
Mountain Dew x Trolli Doubles Down on Sweet-Spicy LTO
Mountain Dew and Trolli's second annual limited-edition soda extends a cross-category collaboration playbook that foods…
Brand Launch
Cheez-It Turns Mall Food Court Into a Brand Launch Lab
Cheez-It's Westfield Topanga pop-up with Chain signals how CPG brands are using short-term foodservice residencies to g…
Brand Launch
Grenade Enters U.S. With GNC, Vitamin Shoppe Launch
Grenade's U.S. entry targets a protein bar segment growing at four times the rate of total protein snacks, opening with…
Growth
Wendy's App-Only Nugget Deal Signals Digital Loyalty Push
Wendy's is gating a high-velocity LTO behind its app login, using a daily-refresh mechanic to build visit frequency and…
Operator Intelligence
Long John Silver's Bets on Pickle Trend With LTO Crunch Play
Long John Silver's is applying its signature fish batter to Fried Pickles and pairing them with a new OLD BAY Ranch dip…
Brand Launch
Vitamin Shoppe Reshapes Merchandising for Wellness Growth
The Vitamin Shoppe's internal promotion of Jack Gayton reshapes its buying and brand-partnership structure across suppl…
Operator Intelligence
Rita's Bets on Fall LTO Cadence Across 600+ Shops
Rita's Italian Ice & Frozen Custard rolls out four limited-time fall items systemwide, signaling how large franchise co…
Brand Launch
Kurly Brings Chef-Backed Frozen Udon Into U.S. Retail
Kurly's U.S. retail expansion pairs a Seoul cult noodle house with Asian grocery chains, signaling a repeatable model f…
Operator Intelligence
Sazerac Adds Kentucky Distillery to Expand Bourbon Supply
Sazerac's purchase of Garrard County Distilling signals that even after a $1.2 billion Buffalo Trace expansion, the com…