Brand Launch
HARIBO Balla Bites Targets Impulse Candy Aisle Reset
HARIBO's Balla Bites introduces a dual-texture, multi-flavor gummi format without artificial colors, arriving in select…
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Brand Launch
FLRT Lands Apple Bottoms Up at Walmart, Kroger for Fall
FLRT's limited-edition Apple Bottoms Up rolls out across six major retail chains starting September 1, signaling how em…
Brand Launch
Maya Kaimal Bets on Indo-Chinese at Whole Foods, Sprouts
Maya Kaimal Foods enters a white-space category with fried rice, noodles, and stir-fry sauces rooted in Kolkata's Indo-…
Brand Launch
Carbone Fine Food's Collab Play: CPG Meets Lifestyle Brand
Carbone Fine Food's second sell-out candle collaboration with MALIN+GOETZ shows how restaurant-heritage CPG brands are …
Brand Launch
Skinny Mixes Launches Creator Series With Zero-Sugar Collab
Jordan's Skinny Mixes is formalizing creator co-development as a product strategy, giving community-rooted influencers …
Brand Launch
CRISP POWER Opens $15M Texas Plant, Launches Honey Mustard SKU
CRISP POWER pairs a seventh flavor launch with a $15 million domestic manufacturing facility, signaling a move from eme…
Brand Launch
Cheribundi Enters 600 Walmart Doors With Recovery Line
Cheribundi's Walmart launch moves a sports-nutrition staple trusted by 2,000-plus pro and collegiate teams into mass re…
Brand Launch
Tractor Beverage Haymaker Moves Into Wegmans After Bon Appétit Win
Tractor Beverage Company's organic apple cider vinegar sparkling tonic earned one of six spots from 170 submissions, ad…
Brand Launch
Boba POPS Moves RTD With Alcohol-Filled Pearl Cocktails
Boba POPS extends its 6,000-door retail footprint into the RTD cocktail segment with a patented cup-fill format that em…
Brand Launch
Waterloo Sparkling Water Refreshes Pack Design After 3X Category Growth
Waterloo Sparkling Water rolls out its first packaging redesign in nine years, backed by eye-tracking research and a +1…
Brand Launch
Sun-Maid Bets on Pokémon IP to Drive Back-to-School Shelf Lift
Sun-Maid Growers of California is using a Pokémon licensing deal to refresh one of grocery's most legacy-entrenched sna…
Brand Launch
Montanya Rum Builds Advisory Board for Next Growth Stage
Montanya Rum has assembled a six-person advisory board spanning distribution, brand building, influencer marketing, and…