Brand Launch
sweetFrog Ties LTO Strategy to Warner Bros. Film Launch
sweetFrog is activating a Warner Bros. Pictures Animation tie-in across 250+ locations, pairing a limited-time frozen y…
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Brand Launch
Coffee Bean & Tea Leaf Activates 63rd Anniversary Brand Campaign
The Coffee Bean & Tea Leaf is deploying a three-phase anniversary campaign across social, in-store, and creator channel…
Brand Launch
JiMMYBAR! Brings Creatine to the Trail Mix Category
JiMMYBAR! Functional Protein debuts five SKUs of creatine-infused trail mix exclusively online, extending its functiona…
Brand Launch
Cheribundi Enters Sam's Club With Recovery Pouch 12-Pack
Cheribundi's Recovery Pouch 12-pack launches at more than 300 Sam's Club locations, signaling a broader push by functio…
Brand Launch
Silver Oak Bets on Analog Gifting With Luxury Game Collab
Silver Oak Cellars and Throwing Doubles are releasing 100 handmade Cabernet-red leather backgammon sets bundled with a …
Brand Launch
Jordan's Skinny Mixes Rides Dirty Soda Trend Into Retail
Jordan's Skinny Mixes extends its Soda Syrup Collection to five SKUs, giving mass and grocery buyers a turnkey better-f…
Brand Launch
Fireball Launches BookTok Collab to Drive Torch'd Vanilla Sales
Fireball's Torch'd Vanilla launch pairs a romantasy collectible book with 50mL shooters, targeting BookTok-driven consu…
Brand Launch
Häagen-Dazs Shops Taps Supermoon for 50-Year NYC Collab
Häagen-Dazs Shops activates its half-century NYC anniversary through a hyper-local, time-boxed collab with Supermoon Ba…
Brand Launch
FROPRO Snacks Scales Whole Foods to 398 Doors Nationwide
FROPRO Snacks' near-sixfold jump in Whole Foods shelf space, spanning seven U.S. regions and four SKUs, reflects accele…
Brand Launch
Rudi's Bakery Brings Protein Bread and PB&J Into Gluten-Free Retail
Rudi's Bakery enters two underdeveloped gluten-free segments simultaneously, partnering with Justin's on a frozen sandw…
Brand Launch
Ribbonwire Ranch Hits 5,900 Doors With Organic Beef Stick Push
Ribbonwire Ranch's vertically integrated Texas operation is now stocked at Albertsons, Kroger, Erewhon, and Gelson's — …
Brand Launch
Krusteaz Launches Limited Phone Safe to Drive Breakfast Ritual
Krusteaz is packaging screen-free mealtime culture into a limited-edition physical product, signaling how legacy CPG br…