Brand Launch
Werther's Original Taps Influencer Giveaway for Fall Seasonal Push
Werther's Original is activating three lifestyle influencers and a merchandise drop to anchor its Harvest Caramel line …
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Brand Launch
Saint James Enters Yerba Mate With 7,500-Door Retail Push
Saint James Yerba Mate enters retail with 150mg natural caffeine, three flavors, and a 360-degree national campaign — s…
Brand Launch
Treasure Cave Pushes Northeast Retail Into Tops Markets
Treasure Cave is pairing a new 152-store Northeast retail foothold with festival activation and influencer programming …
Brand Launch
Espolòn Launches Global 'Ride the Rooster' Brand Platform
Espolòn Tequila is taking its bottle-art characters into a full global campaign across TV, digital, and experiential, t…
Brand Launch
Bocce's x NFLPA: Licensed Pet Treat Brand Launch Playbook
Bocce's Bakery returns with five player-inspired dog treat flavors for football season, pairing athlete IP licensing wi…
Brand Launch
SPAM® and OTG Turn MSP Airport Into a State Fair Preview
SPAM® brand and airport hospitality group OTG are co-activating a limited-time menu across three MSP Terminal 1 restaur…
Brand Launch
Beard Papa's Taps Gaming IP for a 30-Day LTO Push
Beard Papa's U.S. locations launch a Persona 30th Anniversary campaign Sept. 4, pairing five limited-time SKUs with col…
Brand Launch
David Protein Returns Pumpkin Spice to Mass Retail for Fall
David Protein's limited-run Pumpkin Spice Gold Bar lands at four major retail chains starting August 24, testing whethe…
Brand Launch
KFC Signs IShowSpeed to Launch Hot Ranch Big Dip
KFC's Hot Ranch Big Dip launch pairs a format-native creator partnership with a sauce-forward menu strategy, signaling …
Brand Launch
Cheez-It Turns Mall Food Court Into a Brand Launch Lab
Cheez-It's Westfield Topanga pop-up with Chain signals how CPG brands are using short-term foodservice residencies to g…
Brand Launch
Grenade Enters U.S. With GNC, Vitamin Shoppe Launch
Grenade's U.S. entry targets a protein bar segment growing at four times the rate of total protein snacks, opening with…
Brand Launch
Vitamin Shoppe Reshapes Merchandising for Wellness Growth
The Vitamin Shoppe's internal promotion of Jack Gayton reshapes its buying and brand-partnership structure across suppl…