Brand Launch
Bang Energy Taps America250 With Limited Berry SKU
Patriotic LTO packaging is a proven velocity driver at c-store and grocery. How Bang is deploying it, and what it signa…
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Brand Launch
Muscle Milk Reformulates and Launches 'Protein for All' Campaign
A cleaner ingredient deck, a celebrity athlete, and a Brooklyn pop-up — here's what Muscle Milk's spring 2026 pivot mea…
Brand Launch
Wet Noses Lands Costco.com with 5lb Organic Dog Treat SKU
A single Costco.com exclusive SKU signals how human-grade pet food brands are using warehouse-club digital channels to …
Brand Launch
Coors Banquet Ties 'Dutton Ranch' Launch to $120 Spur Promo
MillerCoors banks on Paramount's Yellowstone prequel with limited-edition bottle-opener spurs and daily trivia drops st…
Brand Launch
S.Pellegrino Young Chef Academy Names 2026 U.S. Judges
E.J. Lagasse, Jon Yao, and Ryan Ratino join the panel for the U.S. Regional Finals—applications close June 9, 2026.
Brand Launch
Serial Wines Drops Sauvignon Blanc in Paso Robles Push
John Anthony Truchard's Serial Wines launches $15.99 Sauvignon Blanc as Paso Robles gains traction with younger wine dr…
Brand Launch
Cat Cora Joins Vine to Bar's Upcycled Chocolate Play
The female-founded brand is turning Chardonnay marc into functional dark chocolate—and landing Publix shelf space in th…
Brand Launch
Lotus Lifestyle Takes Aim at Beverage 'Health Washing'
Scott Strader's Lotus Plant Power and Plant Pop enter a $62B functional beverage market built on artificial sweeteners …
Brand Launch
Mountain Dew Bets Big on Tennessee Heritage With American Dew
PepsiCo's citrus flagship rolls out limited-edition packaging and cash prizes to celebrate 77 years of bold flavor and …
Brand Launch
PuraSoda Lands at Sprouts with Four-Ingredient Clean-Label Play
Cape Town's Pura Beverage Company enters the U.S. through Sprouts Farmers Market with a stripped-down soda aimed square…
Brand Launch
Cleveland Kitchen Bets Korean Coleslaw Can Crack Deli Case
Drew Anderson's fermented foods brand launches probiotic-packed slaw at Walmart and H-E-B, targeting gut health and Gen…
Brand Launch
Tito's Vodka Takes Over T-Mobile Arena with 1997 Lounge
Austin's vodka giant plants its flag in Vegas with a multi-year deal that includes premium lounge space, custom cocktai…