Brand Launch
Coppola Winery's Pizza Contest Builds DTC Engagement Model
Francis Ford Coppola Winery returns with its fifth annual pizza-and-wine pairing contest, offering a $25,000 prize pool…
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Brand Launch
Avocados From Peru Boards USS Arlington for Navy's 250th Fête
Avocados From Peru secured a high-visibility activation aboard a U.S. Navy vessel during the International Naval Review…
Brand Launch
Taste of Home Bets on YouTube-First Food Series
Taste of Home's new YouTube-first series pairs celebrity guests with host Lindsay Ames to recreate signature sandwiches…
Brand Launch
Lifeway Foods Turns 40 with a SoHo Pop-Up Brand Moment
A celebrity-anchored experiential launch in one of the country's highest-foot-traffic retail corridors is a playbook wo…
Brand Launch
SHĀNG Launches Baijiu-Whiskey Hybrid Out of Kentucky
An international partnership distilling out of Elizabethtown, Ky. is betting that baijiu heritage and American whiskey …
Brand Launch
Roundhouse Provisions Enters Snack Aisle With Grass-Fed Beef Sticks
Zero sugar, shelf-stable, and positioned against ultra-processed convenience foods — a launch template worth watching f…
Brand Launch
Bob's Red Mill Taps @TheMoodyFoody for Community-First Campaign
The employee-owned grain brand's Moregetherness push shows how heritage CPG labels are using creator partnerships to dr…
Brand Launch
CocoGoodsCo Enters Functional Hydration With Prebiotic Coconut Water
The move positions CocoGoodsCo squarely in the gut-health hydration aisle at a moment when retail buyers are actively r…
Brand Launch
smartwater Locks In 40+ Pvolve Studios as Hydration Partner
The Jennifer Aniston halo connects two brand relationships into one co-marketing play. Here's what wellness beverage op…
Brand Launch
TruHeight Moves Into Everyday Wellness With Two SKU Launch
A specialty supplement brand extending into whole-food formats is a distribution and retail-readiness play buyers and b…
Brand Launch
STING Energy Bets on F1 and Alan Walker for Global Brand Lift
A Barcelona Grand Prix debut with a global DJ is a distribution and retail readiness play as much as a marketing one — …
Brand Launch
Boyd's Seafood Blend Eyes Retail With 25-Year Recipe Behind It
A South Carolina inventor's InventHelp submission signals the continuing demand for turnkey fry mixes — a category reta…