Brand Launch
Katie's Pizza & Pasta Expands Retail Footprint at Target
The James Beard–recognized St. Louis concept's second Target phase signals how chef-driven restaurant brands are using …
Brand Launch 441 stories
Brand Launch
Takis Launches First Hot Sauce at Family Dollar This June
The snack brand enters the hot sauce category with Takis Fuego, a chili pepper and lime sauce launching exclusively at …
Brand Launch
Nestlé Moves Hot Pockets Into Freezer Snack Occasion
The format shift from entrée to snack signals how legacy frozen brands are chasing convenience-store and grab-and-go sh…
Brand Launch
Grgich Hills Launches Paris '76 Chardonnay on Judgment Anniversary
A heritage winery repositions a legacy moment as a new SKU. Buyers, sommeliers, and on-premise operators should note th…
Brand Launch
Pulmuone Brings Restaurant-Style Noodle Bowls to Retail at IDDBA
As Asian flavors accelerate from restaurant menus into grocery aisles, Pulmuone's IDDBA push tells buyers and foodservi…
Brand Launch
M&M'S Buys Into Love Island USA With Interactive Pack Play
The Play Along Pack gamifies the viewing occasion. For CPG and food brands watching, it's a case study in turning passi…
Brand Launch
OIKOS Bets on 'Proffee' Trend with RTD Shake Expansion
The 'proffee' moment is now a SKU strategy. Here's what Danone's latest launch tells procurement and category buyers ab…
Brand Launch
Fields Good Enters Functional Snack Space With $1.8M Pre-Seed
A legacy cookie bloodline meets functional ingredients. Here's what the brand's D2C-first launch signals for retail buy…
Brand Launch
Grillo's Pickles Runs LES Pop-Up to Test Merch and Collab Model
The activation layers experiential retail, neighborhood co-branding, and product debuts — a format more CPG brands are …
Brand Launch
Wingstop Bets Loyalty on Cultural Cachet With Club Launch
The 'Members Eat First' positioning signals a shift from transactional points to identity-driven retention — a model QS…
Brand Launch
Cold Stone Creamery Ties IP Collab to DC's Supergirl Launch
The Scottsdale-based chain's DC Studios tie-in signals how QSR and fast-casual dessert brands are using studio release …
Brand Launch
Une Femme Wines Turns Book Club Into a National Brand Channel
The monthly giveaway pairs canned wines with women-authored titles, creating a low-cost, high-frequency content engine …