Brand Launch
Waterloo Sparkling Water Refreshes Pack Design After 3X Category Growth
Waterloo Sparkling Water rolls out its first packaging redesign in nine years, backed by eye-tracking research and a +1…
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Brand Launch
Sun-Maid Bets on Pokémon IP to Drive Back-to-School Shelf Lift
Sun-Maid Growers of California is using a Pokémon licensing deal to refresh one of grocery's most legacy-entrenched sna…
Brand Launch
Montanya Rum Builds Advisory Board for Next Growth Stage
Montanya Rum has assembled a six-person advisory board spanning distribution, brand building, influencer marketing, and…
Brand Launch
Club Crackers x Butter Wines Run Cross-Category Retail Activation
Club Crackers and Butter Wines are placing both brands side by side at retail through November 2026, using a Napa sweep…
Brand Launch
OREO Hands Retail Flavor Decisions to Consumers With Vote Campaign
Mondelēz International's OREO brand is running three limited-edition SKUs simultaneously this August, using a consumer …
Brand Launch
Seven Sundays Launches Oatcakes Into Target and Sprouts
Seven Sundays expands beyond the cereal bowl with Oatcakes, a just-add-water pancake mix delivering 10g protein and 20%…
Brand Launch
Death Wish Coffee Taps CPG Veteran as CMO for Retail Push
Death Wish Coffee Co. brings in Sasha Auguste from YumEarth to lead integrated marketing, innovation, and retail growth…
Brand Launch
Kavalan Launches Mizunara Artist Collab for Premium On-Premise
Kavalan's two-expression Mizunara Oak release, featuring hand-painted labels by Japanese artist Takahide Komatsu, signa…
Brand Launch
Tres Picosos Lands 1,200 QuikTrip Doors in 23 States
Tres Picosos brings its Colorado-made, woman-owned burrito line into QuikTrip's full convenience network, covering 23 s…
Brand Launch
Duff Goldman Takes Baking Science to an 11-City Stage Tour
Duff Goldman's 'The Tao of Duff' tour opens September 30 in Seattle, signaling how culinary talent is monetizing audien…
Brand Launch
UDF and Grippo's Co-Brand a Limited Ice Cream SKU
United Dairy Farmers' Homemade Brand and Grippo Foods are co-launching a limited pint SKU in Cincinnati-area Kroger and…
Brand Launch
Gemma di Luna Refreshes Brand, Adds 187ml Three-Pack
Gemma di Luna's new three-pack targets single-serve occasions and gifting while giving retailers a higher-basket-value …