Brand Launch
Graeter's x Toyota Sienna: A Co-Brand Play Worth Watching
Graeter's limited Salted Caramel Chip Wheels are engineered around the Toyota Sienna's available FridgeBox™ — a cross-c…
Brand Launch 629 stories
Brand Launch
Monster Energy Ties Can Codes to Call of Duty MW4 Launch
Monster Energy's tab-code campaign spans 16 oz. cans across three SKUs, four retail partners, and a seven-month window …
Brand Launch
The Farmer's Dog Extends Human-Grade Line Into Treats
The Farmer's Dog is moving beyond mealtime subscriptions with Crunchy Biscuits, a veterinary-nutritionist-developed tre…
Brand Launch
Highlandia Wins Best in Show in 11-State Distribution Push
Highlandia's four-medal sweep at a buyer-judged spirits competition signals how hemp-derived THC beverages are forcing …
Brand Launch
FINNSUL's Creator Drop Sells 25% of Stock in 60 Minutes
FINNSUL's Tana Mongeau x Rocket Pop collaboration drove 10,000 waitlist signups in two days and broke the brand's own s…
Brand Launch
HallPass Hits Walmart With Mass-Priced Better-For-You Candy
HallPass, the new confectionery brand from the founders of David Protein, is betting that mass-channel pricing parity —…
Brand Launch
SNICKERS Bets on AI Culture to Drive DoorDash Sampling
SNICKERS is turning AI error moments into a direct-to-consumer sampling funnel, pairing Reddit and Snapchat engagement …
Brand Launch
Keebler Scales Halloween LTO With Six-Zoo Activation
Keebler's second-year Spookie Stripes Safari pairs on-pack QR codes with zoo-based experiential activations at six mark…
Brand Launch
Kellogg's Raisin Bran Turns MLP Championship Into Brand Platform
Kellogg's Raisin Bran and the New Jersey Fives are scaling a mid-season activation into a branded court takeover, sampl…
Brand Launch
Taco Bell Turns Celebrity Fandom Into a Beverage Launch Platform
Taco Bell and PepsiCo are using Olivia Rodrigo's Daisy Chain Fields Festival as a live market test bed before pushing a…
Brand Launch
Chocolove Expands Fall Seasonal Line With Apple Cider SKU
Chocolove's limited-edition fall bites now span three flavors across a broad multi-banner retail footprint, signaling h…
Brand Launch
Canidae Heartland Hits Walmart With Celebrity-Driven Brand Launch
Canidae Heartland pairs farm-raised, clean-label formulas with a 1%-of-sales Red Cross donation and a country music con…