Brand Launch Department
Bob's Red Mill Rebrands After 50 Years — What Buyers See First
A heritage grain brand modernizing its shelf presence is a procurement signal, not just a marketing story.
Brand Launch Department 233 stories
Brand Launch Department
MUSH x Bethenny Frankel Hits Target With Celebrity RTF Play
The move signals how better-for-you breakfast brands are using creator equity to lock in exclusive retail shelf space b…
Brand Launch Department
Fireball Targets Father's Day With Limited Fanny Pack Merch Drop
The #1 shot brand in the U.S. is using Father's Day to convert cultural nostalgia into a physical brand artifact. Here'…
Brand Launch Department
Beer Girl Brewing Bets on Country Music for National Expansion
The move signals how emerging better-for-you beer brands are using artist partnerships — not paid media — as their prim…
Brand Launch Department
MOSH Lands 2,000 Target Doors With High-Protein Brain Bar
Brain health meets mass retail. As protein and cognitive wellness converge, MOSH's Target exclusive sets a new bar for …
Brand Launch Department
Elmhurst 1925 Breaks Into National Retail With Sprouts RTD Launch
Sprouts becomes the brand's first national retail partner for the line, signaling where better-for-you plant protein is…
Brand Launch Department
National Peanut Board Unifies Industry Behind One Brand Platform
For buyers and operators sourcing plant-based protein, this signals a category repositioning that could shift shelf all…
Brand Launch Department
Bang Energy Taps America250 With Limited Berry SKU
Patriotic LTO packaging is a proven velocity driver at c-store and grocery. How Bang is deploying it, and what it signa…
Brand Launch Department
Muscle Milk Reformulates and Launches 'Protein for All' Campaign
A cleaner ingredient deck, a celebrity athlete, and a Brooklyn pop-up — here's what Muscle Milk's spring 2026 pivot mea…
Brand Launch Department
Wet Noses Lands Costco.com with 5lb Organic Dog Treat SKU
A single Costco.com exclusive SKU signals how human-grade pet food brands are using warehouse-club digital channels to …
Brand Launch Department
Coors Banquet Ties 'Dutton Ranch' Launch to $120 Spur Promo
MillerCoors banks on Paramount's Yellowstone prequel with limited-edition bottle-opener spurs and daily trivia drops st…
Brand Launch Department
S.Pellegrino Young Chef Academy Names 2026 U.S. Judges
E.J. Lagasse, Jon Yao, and Ryan Ratino join the panel for the U.S. Regional Finals—applications close June 9, 2026.