Brand Launch Department
Wild Turkey Launches Archive Series Targeting Vintage Bourbon Buyers
A 16-year, 120-proof annual release built around collector nostalgia — here's what it means for bar program positioning…
Brand Launch Department 233 stories
Brand Launch Department
Ajinomoto Expands Frozen Dumpling Line Into Retail Chains
Two new SKUs at major retail banners signal accelerating demand for restaurant-quality Asian frozen formats — a categor…
Brand Launch Department
Penn Station Sandwiches Refreshes Brand for Next Growth Phase
A 40-year-old sub chain drops 'East Coast Subs' from its name. For franchise buyers and regional operators, the move sa…
Brand Launch Department
oHy Enters Texas Retail Through H-E-B With Hydrogen Water
A Michigan-born functional water brand picks one of the country's most operationally selective regional grocers as its …
Brand Launch Department
Novus Foods Launches Winky Protein Pudding Into Refrigerated Snack Set
A Cincinnati brand bets that leading with indulgence — not sacrifice — is the smarter play for functional snack shelf s…
Brand Launch Department
BonBon Swedish Candy Co. Enters Savory With Gotland Potato Chips
A candy-first brand moving into premium savory is a retail and foodservice shelf-space signal worth tracking — especial…
Brand Launch Department
Bronco Wine Relaunches Rosenblum and Cycles Gladiator
Legacy brand reinvention is accelerating across the wine tier. What Bronco's dual relaunch tells buyers, distributors, …
Brand Launch Department
Molson Coors Turns Summer Travel Into a Brand Channel
The 'Just Bring the Beer' portfolio platform is a textbook case of branded merchandise amplifying multi-channel spend —…
Brand Launch Department
Angostura Moves Into Premium Syrups After 200 Years in Bitters
The category extension signals that heritage cocktail brands are chasing the back-bar share that boutique syrup makers …
Brand Launch Department
Swig Launches Good Neighbors Club to Drive Local Giving
The dirty soda chain's two-week cause campaign is a low-cost loyalty signal worth watching for any regional brand with …
Brand Launch Department
Meijer Launches Northline Supply Into Midwest Supercenters
A supercenter private-label play aimed at skilled trades signals how large-format retailers are filling vendor gaps — a…
Brand Launch Department
Bazooka Brands Launches Go Wandr to Chase Global Candy Demand
Mini Mochi Gummy is the opening SKU, but the real signal is how legacy confection players are repositioning around cult…