QDOBA Launches Summer Menu with Spicy Tequila Lime Steak, Churro Chips
QDOBA debuts two limited-time summer items—Spicy Tequila Lime Steak and Churro Chips—alongside a seasonal rewards promotion targeting peak-season demand.
QDOBA is rolling out two new menu items for summer: Spicy Tequila Lime Steak and Churro Chips, paired with a seasonal rewards program called Summer Rewards on Q. The Spicy Tequila Lime Steak features flame-grilled steak with Cholula® Original Hot Sauce, available in burritos, bowls, and other menu formats. The Churro Chips mark the chain's first Mexican-inspired dessert in over a decade, offering a handheld take on the fried pastry. Both items are available for a limited time only. The Summer Rewards on Q program provides Rewards Members with surprise perks throughout the season. For QDOBA operators, the launch reflects broader competitive dynamics in the fast-casual segment. Menu innovation tied to seasonal demand and loyalty-program activation remain standard tactics as chains compete for traffic during peak summer periods.