Frankie's Organic Snacks, a Quebec-based maker of organic puffed snacks, is launching across more than 500 Target stores and Target.com beginning June 7, marking the brand's largest U.S. retail rollout to date. The expansion brings the company's total retail footprint to more than 1,500 locations nationwide. At Target, Frankie's will stock four avocado oil Puffcorn varieties: White Cheddar, Dill Pickle, BBQ, and an exclusive Hot Honey flavor developed specifically for the chain. The deal reflects growing retailer interest in organic, better-for-you snacking options as consumers increasingly scrutinize ingredient lists and sourcing. For Frankie's, the Target partnership accelerates growth in the mainstream mass-market channel after building distribution through specialty and natural retailers. **Why It Matters**: Major national retailers continue to expand their organic and premium snack assortments, signaling sustained consumer demand for cleaner-label alternatives to conventional puffed snacks. Brands that can scale production while maintaining organic certification face competitive advantage in winning shelf space across discount and mass-market chains.