Catalina Snacks announced a nationwide launch of Snack Size Multipacks paired with a new national marketing campaign called "Snack Like It Matters™." The multipacks target the growing consumer demand for convenient, on-the-go snacking options that deliver protein, fiber, and reduced sugar content. The campaign positions snacking as an increasingly significant part of daily eating occasions. The Indianapolis-based company positions the launch as a response to structural changes in snacking behavior. Competitors are likely to follow with similar single-serve formats as the better-for-you snack category continues to expand. **Why It Matters:** Convenience packaging drives trial and repeat purchase in the snack aisle. Single-serve multipacks reduce friction for both consumers and retailers while supporting premium positioning on nutrition attributes.