Doich Foods, a functional snacking dough brand, has appointed Tracey Warner Halama, former CEO of Vital Proteins, to its board of directors as it expands retail distribution. Halama spent nearly a decade at Vital Proteins, where she rose to CEO before the company was acquired by Nestlé Health Science in a deal valued above $1 billion. She now runs Creekside Ventures, an investment and advisory firm backing CPG brands including Cocokind and Go Nanas. "Tracey's track record scaling a category-defining brand positions her to guide Doich's next phase of growth," the company said in a statement. The appointment comes as Doich secured shelf space in two major regional chains: Jewel-Osco and Hy-Vee. The brand also received recognition in Good Housekeeping's 2026 Snack Awards. **Why It Matters** Functional snacking remains a high-growth segment within the broader better-for-you category. Halama's appointment signals investor confidence in Doich's ability to scale beyond its current footprint. For operators and retailers, the move underscores competitive pressure in the dough-based snack space as CPG talent migrates toward emerging brands with venture backing and distribution momentum.