Brand Launch Department
Skipper Targets the Humidity Gap in Fresh Produce Storage
A consumer brand attacking refrigeration's blind spot signals broader operator interest in cold-chain moisture control …
Brand Launch Department 233 stories
Brand Launch Department
Kinder Joy Rides Stranger Things IP Into Retail Impulse
For buyers and retail-channel operators, this three-way IP stack — Ferrero, Netflix, Funko — is a blueprint for limited…
Brand Launch Department
Good Foods Adds Three Dairy Dips as Retailers Expand Dip Aisle
A mid-market dip brand landing shelf space at Costco and Target simultaneously is a retail-readiness play operators and…
Brand Launch Department
Unreal Snacks Enters Whole Foods With First Chocolate-Free SKU
The move into a non-chocolate format reveals how challenger snack brands are using category-gap data to time exclusive …
Brand Launch Department
Kendall-Jackson x Uncle Matt's Organic Target Retail Mimosa Moment
Two premium CPG brands bypass foodservice and go straight to the shopping cart. Here's what the activation model means …
Brand Launch Department
Louisiana Brand Hot Sauce Enters Bourbon Barrel Retail
A barrel-aged extension from a legacy hot sauce brand signals where the better-for-complexity condiment shelf is headin…
Brand Launch Department
Back to Nature Extends Cheezy Crackers Into Premium Retail
A natural-snack incumbent adding two SKUs across three major better-for-you channels tells buyers and distributors wher…
Brand Launch Department
AWAKE Chocolate Turns Hotel Amenity Into a Caffeine Brand Moment
Using a hotel partnership to seed a new product with a high-intent, captive audience is a distribution play worth watch…
Brand Launch Department
Jones Soda Takes Fallout Collab Into Club Store Retail
Gaming IP meets warehouse retail: the club store push signals where licensed beverage brands are placing their volume b…
Brand Launch Department
Nurri Lands Kids Protein Line at Sam's Club Nationwide
A Circana top-growth brand skips DTC ramp-up and goes straight to club retail. Buyers and brokers should note the seque…
Brand Launch Department
Boar's Head Moves Pickle Heritage Into Portable Snack Format
The deli stalwart is betting that brand equity and flavor depth can carve out shelf and menu real estate in a pickle ca…
Brand Launch Department
Vermont Smoke & Cure Bets on Licensed Flavor in Meat Snack Aisle
The Kraft Heinz licensing machine enters the meat snack set. Here's what it signals for co-branded SKU strategy and ret…