Brand Launch Department
Fisher Space Pen's Anti-AI Play: What Operators Can Learn
When a 60-year legacy brand pushes back against AI hype, it signals a counter-positioning strategy worth watching for a…
Brand Launch Department 233 stories
Brand Launch Department
Shapermint's Influencer Activation Signals Cause-Led Brand Launch Playbook
65% attendee sign-up rates at a single event is a benchmark worth studying — here's what the tactic signals for hospita…
Brand Launch Department
Peet's Coffee Taps UGC Music Role to Own the 3PM Daypart
The campaign pairs a consumer contest with a new summer menu, signaling how mid-size chains are using experiential role…
Brand Launch Department
ROW 94 Whiskey Deploys Hologram Sampling at BNA Airport
The celebrity spirits brand is using experiential tech at point-of-travel to close the gap between awareness and purcha…
Brand Launch Department
CRISP POWER Bets $15M on Texas Plant to Drive Retail Scale
The move signals a broader trend: better-for-you snack brands reshoring production to compress lead times and satisfy r…
Brand Launch Department
Cannes Creator Directory Gives F&B Brands a Shortcut to Talent
For food and beverage marketers heading to the Croisette, this curated directory compresses the influencer discovery cy…
Brand Launch Department
Good Grains Lands Sprouts Shelf in Nationwide Retail Push
Ancient-grain breakfast brands are finding a lane at specialty natural retailers. Here's what this Sprouts listing mean…
Brand Launch Department
GoMacro Enters New Format at Whole Foods With MacroSquares
A 22-year-old single-SKU brand moves into format extension. Here's what the exclusive retail placement tells buyers and…
Brand Launch Department
Raddish Kids Wins Parents' Picks for F&B Subscription Box
Third-party validation is becoming a measurable launch asset. Here's what a consumer award means for retail readiness a…
Brand Launch Department
Yogurtland Activates Disney IP to Drive LTO Traffic
Studios are courting QSR and fast-casual operators harder than ever. Here's what the Yogurtland-Disney deal signals for…
Brand Launch Department
Lioness Lands 1,900-Door Target Launch With Women-First Functional Snack
A simultaneous Target, Amazon, and TikTok Shop launch signals how emerging functional brands are sequencing retail and …
Brand Launch Department
Soules Kitchen Turns a Calendar Date Into a Brand Launch
The Tyler, Texas family brand ties SKU identity to a cultural moment. Here's what the move signals for regional CPG ope…