Brand Launch Department
Pulmuone Brings Restaurant-Style Noodle Bowls to Retail at IDDBA
As Asian flavors accelerate from restaurant menus into grocery aisles, Pulmuone's IDDBA push tells buyers and foodservi…
Brand Launch Department 233 stories
Brand Launch Department
M&M'S Buys Into Love Island USA With Interactive Pack Play
The Play Along Pack gamifies the viewing occasion. For CPG and food brands watching, it's a case study in turning passi…
Brand Launch Department
OIKOS Bets on 'Proffee' Trend with RTD Shake Expansion
The 'proffee' moment is now a SKU strategy. Here's what Danone's latest launch tells procurement and category buyers ab…
Brand Launch Department
Fields Good Enters Functional Snack Space With $1.8M Pre-Seed
A legacy cookie bloodline meets functional ingredients. Here's what the brand's D2C-first launch signals for retail buy…
Brand Launch Department
Grillo's Pickles Runs LES Pop-Up to Test Merch and Collab Model
The activation layers experiential retail, neighborhood co-branding, and product debuts — a format more CPG brands are …
Brand Launch Department
Wingstop Bets Loyalty on Cultural Cachet With Club Launch
The 'Members Eat First' positioning signals a shift from transactional points to identity-driven retention — a model QS…
Brand Launch Department
Cold Stone Creamery Ties IP Collab to DC's Supergirl Launch
The Scottsdale-based chain's DC Studios tie-in signals how QSR and fast-casual dessert brands are using studio release …
Brand Launch Department
Une Femme Wines Turns Book Club Into a National Brand Channel
The monthly giveaway pairs canned wines with women-authored titles, creating a low-cost, high-frequency content engine …
Brand Launch Department
Odwalla Returns to Walmart Shelves Under Jumex Distribution
A legacy juice brand's brick-and-mortar comeback via mass retail tells buyers and brokers something about how Jumex is …
Brand Launch Department
Garage Beer Bets on Seasonal Brand Activation to Own Summer Shelf
The Columbus craft brand's multi-partner play signals how independent beer labels are stacking cultural touchpoints to …
Brand Launch Department
Cinnabon Rolls Out Seattle's Best Coffee Nationwide
GoTo Foods is using a dual-brand coffee platform to solve a persistent daypart problem: getting guests back between ind…
Brand Launch Department
Pizza Hut Bets on Crust Innovation to Drive Trial and Traffic
The $10 entry price and a consumer sweepstakes suggest Pizza Hut is using crust differentiation to compete on value per…