Brand Launch Department

Luxury hotels are increasingly monetizing their wellness programming as third-party brand stages — a revenue and visibi…

When a 12-million-customer DTC brand anchors to live cultural tentpoles, it signals a channel shift operators and emerg…

A centuries-old Chinese tea tradition gets a shelf-ready rebrand. Buyers and distributors in the NAB channel should tak…

The collab signals how branded entertainment tie-ins are becoming a serious distribution channel for challenger food br…

A two-hour DTC sellout before a Target debut is a data point buyers notice. Here's what the cadootz! rollout tells oper…

Spring category resets are opening shelf space in high-velocity c-store perimeters. Premium licensed meat snacks are fi…

A 20-year consistent 90+ point track record is a brand asset. How this launch is structured tells on-premise buyers and…

The ZAG-Mediawan joint venture is rolling licensed activations into food and beverage channels. Operators with family-f…

NFL athletes and a music executive are among the backers. Here's what the channel strategy tells buyers and brand-launc…

When a lifestyle brand embeds AI shopping into a seasonal product drop, operators and brand managers should be watching…

Link Snacks bets on clean-label simplicity and mass e-commerce reach. Here's what the channel move signals for emerging…

Free tastings, match viewings, and curated pairings through July 19 signal how import wine regions are using live sport…

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